[fusion_builder_container hundred_percent=”no” hundred_percent_height=”no” hundred_percent_height_scroll=”no” hundred_percent_height_center_content=”yes” equal_height_columns=”yes” menu_anchor=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” status=”published” publish_date=”” class=”” id=”” background_color=”” background_image=”” background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ video_mp4=”” video_webm=”” video_ogv=”” video_url=”” video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” video_preview_image=”” border_color=”” border_style=”solid” margin_top=”” margin_bottom=”50px” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” type=”legacy” flex_align_items=”stretch”][fusion_builder_row][fusion_builder_column type=”1_6″ layout=”1_2″ spacing=”” center_content=”no” link=”” target=”_self” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”” background_image=”” background_image_id=”” background_position=”left top” background_repeat=”no-repeat” hover_type=”none” border_color=”” border_style=”solid” border_position=”all” border_radius=”” box_shadow=”no” dimension_box_shadow=”” box_shadow_blur=”0″ box_shadow_spread=”0″ box_shadow_color=”” box_shadow_style=”” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” last=”false” border_sizes_top=”0″ border_sizes_bottom=”0″ border_sizes_left=”0″ border_sizes_right=”0″ first=”true” spacing_right=”” type=”1_6″][/fusion_builder_column][fusion_builder_column type=”2_3″ layout=”1_2″ spacing=”” center_content=”no” link=”” target=”_self” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”” background_image=”” background_image_id=”” background_position=”left top” background_repeat=”no-repeat” hover_type=”none” border_color=”” border_style=”solid” border_position=”all” border_radius=”” box_shadow=”no” dimension_box_shadow=”” box_shadow_blur=”0″ box_shadow_spread=”0″ box_shadow_color=”” box_shadow_style=”” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” last=”false” border_sizes_top=”0″ border_sizes_bottom=”0″ border_sizes_left=”0″ border_sizes_right=”0″ first=”false” spacing_right=”” type=”2_3″][fusion_title hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” content_align=”left” size=”3″ font_size=”18px” line_height=”” letter_spacing=”” margin_top=”” margin_bottom=”” margin_top_mobile=”” margin_bottom_mobile=”” text_color=”” style_type=”default” sep_color=”” margin_top_small=”” margin_bottom_small=””]
Caso prefira escutar o artigo é só apertar o play!
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Nessa etapa você vai fazer uma reflexão profunda sobre o seu negócio.
Analise o seu segmento de atuação, concorrência, os seus pontos fortes e seus pontos fracos.
Como se trata de um plano de marketing digital você deve responder perguntas como:
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Como está a minha presença digital?
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Como está o desempenho do meu site?
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Estou gerando potenciais clientes?
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Os meus clientes e o meu público conseguem interagir de forma digital com o meu escritório?
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Eu sou referência em algum tema na internet?
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O que a concorrência está fazendo melhor?
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É preciso ter tempo e dedicação nessa etapa, pois para responder a algumas perguntas chaves você vai precisar analisar a concorrência e fazer algumas pesquisas.
Além disso, você pode contar com algumas ferramentas gratuitas para ter um diagnóstico mais certeiro.
Você pode contar com ferramentas para saber a velocidade do seu site, tráfego do site ao longo do tempo, quais páginas do site geram mais interesse, quais temas estão em alta, como está a otimização do site e muito mais.
No próximo post vamos falar da segunda etapa do plano que é a definição da persona do seu negócio.
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