[fusion_builder_container hundred_percent=”no” hundred_percent_height=”no” hundred_percent_height_scroll=”no” hundred_percent_height_center_content=”yes” equal_height_columns=”yes” menu_anchor=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” status=”published” publish_date=”” class=”” id=”” background_color=”” background_image=”” background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ video_mp4=”” video_webm=”” video_ogv=”” video_url=”” video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” video_preview_image=”” border_color=”” border_style=”solid” margin_top=”” margin_bottom=”50px” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” type=”legacy” flex_align_items=”stretch”][fusion_builder_row][fusion_builder_column type=”2_3″ layout=”2_3″ spacing=”” center_content=”yes” link=”” target=”_self” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_image_id=”” background_color=”” background_image=”” background_position=”left top” background_repeat=”no-repeat” hover_type=”none” border_color=”” border_style=”solid” border_position=”all” border_radius_top_left=”” border_radius_top_right=”” border_radius_bottom_left=”” border_radius_bottom_right=”” box_shadow=”no” box_shadow_vertical=”” box_shadow_horizontal=”” box_shadow_blur=”0″ box_shadow_spread=”0″ box_shadow_color=”” box_shadow_style=”” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” last=”false” align_content=”center” border_sizes_top=”0″ border_sizes_bottom=”0″ border_sizes_left=”0″ border_sizes_right=”0″ first=”true” spacing_right=”” type=”2_3″][fusion_title hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” content_align=”left” size=”3″ font_size=”18px” line_height=”” letter_spacing=”” margin_top=”” margin_bottom=”” margin_top_mobile=”” margin_bottom_mobile=”” text_color=”” style_type=”default” sep_color=”” margin_top_small=”” margin_bottom_small=””]
Caso prefira escutar o artigo é só apertar o play!
[/fusion_title][fusion_code]PGlmcmFtZSB3aWR0aD0iMTAwJSIgaGVpZ2h0PSIxNjYiIHNjcm9sbGluZz0ibm8iIGZyYW1lYm9yZGVyPSJubyIgYWxsb3c9ImF1dG9wbGF5IiBzcmM9Imh0dHBzOi8vdy5zb3VuZGNsb3VkLmNvbS9wbGF5ZXIvP3VybD1odHRwcyUzQS8vYXBpLnNvdW5kY2xvdWQuY29tL3RyYWNrcy83MjAzNTY2NzEmY29sb3I9JTIzZmY1NTAwJmF1dG9fcGxheT1mYWxzZSZoaWRlX3JlbGF0ZWQ9ZmFsc2Umc2hvd19jb21tZW50cz10cnVlJnNob3dfdXNlcj10cnVlJnNob3dfcmVwb3N0cz1mYWxzZSZzaG93X3RlYXNlcj10cnVlIj48L2lmcmFtZT4=[/fusion_code][fusion_separator style_type=”none” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” sep_color=”” top_margin=”10px” bottom_margin=”10px” border_size=”0″ icon=”” icon_circle=”” icon_circle_color=”” width=”” alignment=”center” /][fusion_text columns=”” column_min_width=”” column_spacing=”” rule_style=”default” rule_size=”” rule_color=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=””]Para controlar a eficiência do seu plano de marketing, tenha metas claras e indicadores de performance (KPIs) bem definidos.
KPI vem da sigla em inglês para Key Performance Indicator, ou seja, Indicador-chave de Performance. É uma forma de medir se uma ação está efetivamente atendendo aos objetivos.
O KPI pode ser o tráfego do seu site, conteúdos mais visitados, page rank, visitantes (novos x recorrentes), assinantes do newsletter e outros.
Um KPI precisa ser relevante para o seu objetivo. Os KPIs que medem a performance de cada um dos objetivos.[/fusion_text][/fusion_builder_column][fusion_builder_column type=”1_3″ layout=”1_3″ spacing=”” center_content=”yes” link=”” target=”_self” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_image_id=”” background_color=”” background_image=”” background_position=”left top” background_repeat=”no-repeat” hover_type=”none” border_color=”” border_style=”solid” border_position=”all” border_radius_top_left=”” border_radius_top_right=”” border_radius_bottom_left=”” border_radius_bottom_right=”” box_shadow=”no” box_shadow_vertical=”” box_shadow_horizontal=”” box_shadow_blur=”0″ box_shadow_spread=”0″ box_shadow_color=”” box_shadow_style=”” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” last=”true” align_content=”center” border_sizes_top=”0″ border_sizes_bottom=”0″ border_sizes_left=”0″ border_sizes_right=”0″ first=”false” type=”1_3″][fusion_text columns=”” column_min_width=”” column_spacing=”” rule_style=”default” rule_size=”” rule_color=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=””]
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Outro item que precisa ser definido nessa etapa é a definição de quais ferramentas vão apoiar o projeto.
Você pode utilizar uma ferramenta para programar posts, uma ferramenta para fazer envio de e-mail marketing, ferramenta para ajudar na otimização do site e outras.
E por último, mas não menos importante é a elaboração de um cronograma, que assim como o plano deve ser constantemente atualizado e alterado caso seja necessário.
Um bom cronograma não contempla só as ações que serão realizadas, ele também contempla quem realizará cada função.
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Vale ressaltar o plano de marketing nunca acaba e está em constante atualização, você deve revisar o plano sempre que necessário.
Bom trabalho!
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