[fusion_builder_container hundred_percent=”no” hundred_percent_height=”no” hundred_percent_height_scroll=”no” hundred_percent_height_center_content=”yes” equal_height_columns=”yes” menu_anchor=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” status=”published” publish_date=”” class=”” id=”” background_color=”” background_image=”” background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ video_mp4=”” video_webm=”” video_ogv=”” video_url=”” video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” video_preview_image=”” border_color=”” border_style=”solid” margin_top=”” margin_bottom=”50px” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” type=”legacy” flex_align_items=”stretch”][fusion_builder_row][fusion_builder_column type=”1_6″ layout=”1_2″ spacing=”” center_content=”no” link=”” target=”_self” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”” background_image=”” background_image_id=”” background_position=”left top” background_repeat=”no-repeat” hover_type=”none” border_color=”” border_style=”solid” border_position=”all” border_radius=”” box_shadow=”no” dimension_box_shadow=”” box_shadow_blur=”0″ box_shadow_spread=”0″ box_shadow_color=”” box_shadow_style=”” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” last=”false” border_sizes_top=”0″ border_sizes_bottom=”0″ border_sizes_left=”0″ border_sizes_right=”0″ first=”true” spacing_right=”” type=”1_6″][/fusion_builder_column][fusion_builder_column type=”2_3″ layout=”1_2″ spacing=”” center_content=”no” link=”” target=”_self” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”” background_image=”” background_image_id=”” background_position=”left top” background_repeat=”no-repeat” hover_type=”none” border_color=”” border_style=”solid” border_position=”all” border_radius=”” box_shadow=”no” dimension_box_shadow=”” box_shadow_blur=”0″ box_shadow_spread=”0″ box_shadow_color=”” box_shadow_style=”” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” last=”false” border_sizes_top=”0″ border_sizes_bottom=”0″ border_sizes_left=”0″ border_sizes_right=”0″ first=”false” spacing_right=”” type=”2_3″][fusion_title hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” content_align=”left” size=”3″ font_size=”18px” line_height=”” letter_spacing=”” margin_top=”” margin_bottom=”” margin_top_mobile=”” margin_bottom_mobile=”” text_color=”” style_type=”default” sep_color=”” margin_top_small=”” margin_bottom_small=””]
Caso prefira escutar o artigo é só apertar o play!
[/fusion_title][fusion_code]PGlmcmFtZSB3aWR0aD0iMTAwJSIgaGVpZ2h0PSIxNjYiIHNjcm9sbGluZz0ibm8iIGZyYW1lYm9yZGVyPSJubyIgYWxsb3c9ImF1dG9wbGF5IiBzcmM9Imh0dHBzOi8vdy5zb3VuZGNsb3VkLmNvbS9wbGF5ZXIvP3VybD1odHRwcyUzQS8vYXBpLnNvdW5kY2xvdWQuY29tL3RyYWNrcy83MjAzNTQwOTQmY29sb3I9JTIzZmY1NTAwJmF1dG9fcGxheT1mYWxzZSZoaWRlX3JlbGF0ZWQ9ZmFsc2Umc2hvd19jb21tZW50cz10cnVlJnNob3dfdXNlcj10cnVlJnNob3dfcmVwb3N0cz1mYWxzZSZzaG93X3RlYXNlcj10cnVlIj48L2lmcmFtZT4=[/fusion_code][fusion_text columns=”” column_min_width=”” column_spacing=”” rule_style=”default” rule_size=”” rule_color=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=””]Nesse passo vamos definir a Persona do seu negócio.
Vamos recordar o que é Persona?
Persona é a representação fictícia do cliente ideal de um negócio. É fundamental conhecer a persona do seu negócio pois vai ajudar a:[/fusion_text][fusion_separator style_type=”none” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” sep_color=”rgba(232,234,240,0)” top_margin=”10px” bottom_margin=”10px” border_size=”0″ icon=”” icon_circle=”” icon_circle_color=”” width=”” alignment=”center” /][fusion_checklist icon=”fa-arrow-alt-circle-right fas” iconcolor=”#fb7614″ circle=”” circlecolor=”” size=”16px” divider=”” divider_color=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=””][fusion_li_item icon=””]
Determinar o tipo de conteúdo que você precisa produzir
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Definir a linguagem que será utilizada na comunicação
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Entender onde as suas informações são buscadas
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Entender o que é desejado e o que eles querem consumir
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Caso ainda tenha dúvida, nesse artigo explicamos de forma mais detalhada o que é Persona.
[/fusion_text][/fusion_builder_column][fusion_builder_column type=”1_6″ layout=”1_2″ spacing=”” center_content=”no” link=”” target=”_self” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”” background_image=”” background_image_id=”” background_position=”left top” background_repeat=”no-repeat” hover_type=”none” border_color=”” border_style=”solid” border_position=”all” border_radius=”” box_shadow=”no” dimension_box_shadow=”” box_shadow_blur=”0″ box_shadow_spread=”0″ box_shadow_color=”” box_shadow_style=”” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” last=”true” border_sizes_top=”0″ border_sizes_bottom=”0″ border_sizes_left=”0″ border_sizes_right=”0″ first=”false” type=”1_6″][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container hundred_percent=”no” hundred_percent_height=”no” hundred_percent_height_scroll=”no” hundred_percent_height_center_content=”yes” equal_height_columns=”yes” menu_anchor=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” status=”published” publish_date=”” class=”” id=”” background_color=”rgba(251,118,20,0)” background_image=”https://agencialcp.com.br/wp-content/uploads/2019/10/definicao-de-persona-plano-de-marketing-1.jpg” background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ video_mp4=”” video_webm=”” video_ogv=”” video_url=”” video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” video_preview_image=”” border_color=”#fb7614″ border_style=”solid” margin_top=”” margin_bottom=”” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” type=”legacy” flex_align_items=”stretch” border_sizes_top=”0px” border_sizes_bottom=”0px” border_sizes_left=”0px” border_sizes_right=”0px”][fusion_builder_row][fusion_builder_column type=”1_1″ layout=”1_1″ spacing=”” center_content=”yes” link=”” target=”_self” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_image_id=”” background_color=”” background_image=”” background_position=”left top” background_repeat=”no-repeat” hover_type=”none” border_color=”” border_style=”solid” border_position=”all” border_radius_top_left=”” border_radius_top_right=”” border_radius_bottom_left=”” border_radius_bottom_right=”” box_shadow=”no” box_shadow_vertical=”” box_shadow_horizontal=”” box_shadow_blur=”0″ box_shadow_spread=”0″ box_shadow_color=”” box_shadow_style=”” padding_top=”10%” padding_right=”15%” padding_bottom=”10%” padding_left=”15%” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” last=”true” align_content=”center” border_sizes_top=”0″ border_sizes_bottom=”0″ border_sizes_left=”0″ border_sizes_right=”0″ first=”true” type=”1_1″][fusion_text columns=”” column_min_width=”” column_spacing=”” rule_style=”default” rule_size=”” rule_color=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=””]
Agora vamos as questões que vão ajudar você a definir a persona do seu negócio:
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Quem é o seu cliente ideal?
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Quais as características do seu cliente?
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Onde o seu cliente ideal está localizado?
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Que tipo de assunto interessaria a ele sobre o seu setor?
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Que tipo de informações ele consome e em quais veículos?
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Quais são suas dificuldades e desafios?
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Ao final do processo você vai ter em mente o que a pessoa responsável pela compra de seu serviço busca na área de atuação do seu escritório.
Desta forma, você terá uma noção sobre a sua Persona.
No próximo post vamos falar sobre o terceiro passo que é a definição da Jornada do cliente.
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