Definição de Persona – Plano de Marketing Digital 2020

Categoria

Marketing Jurídico

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Caso prefira escutar o artigo é só apertar o play!

[/fusion_title][fusion_code]PGlmcmFtZSB3aWR0aD0iMTAwJSIgaGVpZ2h0PSIxNjYiIHNjcm9sbGluZz0ibm8iIGZyYW1lYm9yZGVyPSJubyIgYWxsb3c9ImF1dG9wbGF5IiBzcmM9Imh0dHBzOi8vdy5zb3VuZGNsb3VkLmNvbS9wbGF5ZXIvP3VybD1odHRwcyUzQS8vYXBpLnNvdW5kY2xvdWQuY29tL3RyYWNrcy83MjAzNTQwOTQmY29sb3I9JTIzZmY1NTAwJmF1dG9fcGxheT1mYWxzZSZoaWRlX3JlbGF0ZWQ9ZmFsc2Umc2hvd19jb21tZW50cz10cnVlJnNob3dfdXNlcj10cnVlJnNob3dfcmVwb3N0cz1mYWxzZSZzaG93X3RlYXNlcj10cnVlIj48L2lmcmFtZT4=[/fusion_code][fusion_text columns=”” column_min_width=”” column_spacing=”” rule_style=”default” rule_size=”” rule_color=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=””]Nesse passo vamos definir a Persona do seu negócio.

Vamos recordar o que é Persona?

Persona é a representação fictícia do cliente ideal de um negócio. É fundamental conhecer a persona do seu negócio pois vai ajudar a:[/fusion_text][fusion_separator style_type=”none” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” sep_color=”rgba(232,234,240,0)” top_margin=”10px” bottom_margin=”10px” border_size=”0″ icon=”” icon_circle=”” icon_circle_color=”” width=”” alignment=”center” /][fusion_checklist icon=”fa-arrow-alt-circle-right fas” iconcolor=”#fb7614″ circle=”” circlecolor=”” size=”16px” divider=”” divider_color=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=””][fusion_li_item icon=””]

Determinar o tipo de conteúdo que você precisa produzir

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Definir a linguagem que será utilizada na comunicação

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Entender onde as suas informações são buscadas

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Entender o que é desejado e o que eles querem consumir

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Caso ainda tenha dúvida, nesse artigo explicamos de forma mais detalhada o que é Persona.

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Agora vamos as questões que vão ajudar você a definir a persona do seu negócio:

  • Quem é o seu cliente ideal?

  • Quais as características do seu cliente?

  • Onde o seu cliente ideal está localizado?

  • Que tipo de assunto interessaria a ele sobre o seu setor?

  • Que tipo de informações ele consome e em quais veículos?

  • Quais são suas dificuldades e desafios?

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Ao final do processo você vai ter em mente o que a pessoa responsável pela compra de seu serviço busca na área de atuação do seu escritório.

Desta forma, você terá uma noção sobre a sua Persona.

No próximo post vamos falar sobre o terceiro passo que é a definição da Jornada do cliente.

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