[fusion_builder_container hundred_percent=”no” hundred_percent_height=”no” hundred_percent_height_scroll=”no” hundred_percent_height_center_content=”yes” equal_height_columns=”yes” menu_anchor=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” status=”published” publish_date=”” class=”” id=”” background_color=”” background_image=”” background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ video_mp4=”” video_webm=”” video_ogv=”” video_url=”” video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” video_preview_image=”” border_color=”” border_style=”solid” margin_top=”” margin_bottom=”50px” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” type=”legacy” flex_align_items=”stretch”][fusion_builder_row][fusion_builder_column type=”3_4″ layout=”1_2″ spacing=”” center_content=”no” link=”” target=”_self” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”” background_image=”” background_image_id=”” background_position=”left top” background_repeat=”no-repeat” hover_type=”none” border_color=”” border_style=”solid” border_position=”all” border_radius=”” box_shadow=”no” dimension_box_shadow=”” box_shadow_blur=”0″ box_shadow_spread=”0″ box_shadow_color=”” box_shadow_style=”” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” last=”false” border_sizes_top=”0″ border_sizes_bottom=”0″ border_sizes_left=”0″ border_sizes_right=”0″ first=”true” spacing_right=”” type=”3_4″][fusion_title hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” content_align=”left” size=”3″ font_size=”18px” line_height=”” letter_spacing=”” margin_top=”” margin_bottom=”” margin_top_mobile=”” margin_bottom_mobile=”” text_color=”” style_type=”default” sep_color=”” margin_top_small=”” margin_bottom_small=””]
Caso prefira escutar o artigo é só apertar o play!
[/fusion_title][fusion_code]PGlmcmFtZSB3aWR0aD0iMTAwJSIgaGVpZ2h0PSIxNjYiIHNjcm9sbGluZz0ibm8iIGZyYW1lYm9yZGVyPSJubyIgYWxsb3c9ImF1dG9wbGF5IiBzcmM9Imh0dHBzOi8vdy5zb3VuZGNsb3VkLmNvbS9wbGF5ZXIvP3VybD1odHRwcyUzQS8vYXBpLnNvdW5kY2xvdWQuY29tL3RyYWNrcy83MjAzNTQ3MjEmY29sb3I9JTIzZmY1NTAwJmF1dG9fcGxheT1mYWxzZSZoaWRlX3JlbGF0ZWQ9ZmFsc2Umc2hvd19jb21tZW50cz10cnVlJnNob3dfdXNlcj10cnVlJnNob3dfcmVwb3N0cz1mYWxzZSZzaG93X3RlYXNlcj10cnVlIj48L2lmcmFtZT4=[/fusion_code][fusion_separator style_type=”none” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” sep_color=”rgba(232,234,240,0)” top_margin=”10px” bottom_margin=”10px” border_size=”0″ icon=”” icon_circle=”” icon_circle_color=”” width=”” alignment=”center” /][fusion_text columns=”” column_min_width=”” column_spacing=”” rule_style=”default” rule_size=”” rule_color=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=””]
Jornada de compra é o caminho que um potencial cliente percorre antes de realizar uma compra.
Para definir a sua jornada você deve seguir os quatro passos a seguir:
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Aprendizado e descoberta
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Reconhecimento do problema
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Consideração da solução
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Decisão de compra
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[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container hundred_percent=”no” hundred_percent_height=”no” hundred_percent_height_scroll=”no” hundred_percent_height_center_content=”yes” equal_height_columns=”yes” menu_anchor=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” status=”published” publish_date=”” class=”” id=”” background_color=”#454548″ background_image=”” background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ video_mp4=”” video_webm=”” video_ogv=”” video_url=”” video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” video_preview_image=”” border_color=”” border_style=”solid” margin_top=”” margin_bottom=”” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” type=”legacy” flex_align_items=”stretch”][fusion_builder_row][fusion_builder_column type=”1_4″ layout=”1_2″ spacing=”” center_content=”no” link=”” target=”_self” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_image_id=”” background_color=”” background_image=”” background_position=”left top” background_repeat=”no-repeat” hover_type=”none” border_color=”” border_style=”solid” border_position=”all” border_radius_top_left=”” border_radius_top_right=”” border_radius_bottom_left=”” border_radius_bottom_right=”” box_shadow=”no” box_shadow_vertical=”” box_shadow_horizontal=”” box_shadow_blur=”0″ box_shadow_spread=”0″ box_shadow_color=”” box_shadow_style=”” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” margin_top=”50px” margin_bottom=”50px” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” last=”false” border_sizes_top=”0″ border_sizes_bottom=”0″ border_sizes_left=”0″ border_sizes_right=”0″ first=”true” spacing_right=”” type=”1_4″][/fusion_builder_column][fusion_builder_column type=”1_2″ layout=”1_2″ spacing=”” center_content=”no” link=”” target=”_self” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_image_id=”” background_color=”” background_image=”” background_position=”left top” background_repeat=”no-repeat” hover_type=”none” border_color=”” border_style=”solid” border_position=”all” border_radius_top_left=”” border_radius_top_right=”” border_radius_bottom_left=”” border_radius_bottom_right=”” box_shadow=”no” box_shadow_vertical=”” box_shadow_horizontal=”” box_shadow_blur=”0″ box_shadow_spread=”0″ box_shadow_color=”” box_shadow_style=”” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” margin_top=”50px” margin_bottom=”50px” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” last=”false” border_sizes_top=”0″ border_sizes_bottom=”0″ border_sizes_left=”0″ border_sizes_right=”0″ first=”false” spacing_right=”” type=”1_2″][fusion_text columns=”” column_min_width=”” column_spacing=”” rule_style=”default” rule_size=”” rule_color=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=””]
1. Aprendizado e descoberta:
Nessa etapa o seu potencial cliente ainda não sabe que tem um problema ou uma necessidade. O que você deve fazer é capturar a sua atenção e criar interesse por determinado tema.
Para criar interesse no seu público produza conteúdos que despertem a atenção. O conteúdo será mais genérico nessa etapa, mas deve chamar a atenção. Você pode publicar o conteúdo através de um post, podcast, vídeo ou artigo.
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2. Reconhecimento do problema:
Nessa etapa o seu potencial cliente já se aprofundou um pouco mais sobre o tema e se dá conta que tem um problema ou uma necessidade. O objetivo dessa etapa é reforçar essa necessidade,
Nesse caso você vai produzir um conteúdo focado no problema ou necessidade do seu potencial cliente.
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3. Consideração da solução:
Nessa etapa após pesquisar mais, o potencial cliente mapeou algumas opções. Aqui é preciso que ele identifique o seu escritório como uma boa opção para ele.
Agora é o momento de produzir um conteúdo mais denso e que impressionem o potencial cliente.
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4. Decisão de compra:
Na última etapa do processo o potencial cliente analisa as opções e toma a sua decisão. Agora é essencial mostrar os diferenciais do seu escritório em relação aos concorrentes e convencê-lo que o seu serviço é a melhor escolha.
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No próximo post vamos falar sobre o quarto passo que é a definição do objetivo.
Bom trabalho!
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